Lux, who had previously won her class at Rose Cup support races but never finished better than fourth in the main event, drove a spectacular race to overcome a substantial horsepower shortcoming. Starting fifth against the unrestricted, high-power competition, the 2003 Oregon SCCA National Driver of the Year never placed a wheel wrong during the 45-minute race. She fought her way into third-place before lap 14 when the first, full-course caution bunched the field. With such a massive power disparity, the Viper fell to fourth nearing the restart. However, the pass came while still under caution and race officials swapped the order. With the precise setup placed under her by husband/crew chief Fred Lux, the former Dodge and Mopar factory driver was able to hold-off the subsequent, unassisted assault. Lux was awarded third place.
The Rose Cup weekend at PIR, which supports the annual Portland Rose Festival, was the debut of Black Rock Coffee Bar into the world of motorsports marketing. By all accounts, the relationship with Lux Performance Group was a resounding success for all concerned. Black Rock Coffee Bar, a Portland-area franchise which features premium-blend coffees sold via an easy drive-thru format, embraced the event using its social media platform, eight-area locations and a concentrated on-site program to maximize its partnership with Lux. The tie-in helped bring guests to Black Rock locations across Oregon, Washington and California as well as introduced the product to hundreds of track workers and spectators at PIR.
In addition to the Dodge Viper entered for Cindi Lux, Lux Performance Group also prepared and managed the Pirelli Cup entry for driver Steve Streimer. Streimer scored his personal career best in the one-make Porsche 911 GT3 Cup series race finishing second. The success of the weekend was not only a testimony to the driver’s efforts, but to Lux Performance Group’s preparation of the German car and the coaching ability of Cindi Lux who has been instructing Streimer for four years.
Cindi Lux: “I don’t think I could have driven my Viper Comp Coupe any harder in this race! I asked 110% of out of the race car for 45+ minutes and she held up like a champ. I cannot speak enough about the quality prep that comes from our guys on the Lux Performance team. They gave me the best race car I have driven in a long time; it was on rails. Finishing third is respectable but only gets me fired-up to climb the final two steps in future years. I am never satisfied and always pushing myself to do better. That is especially true here, in front of my hometown crowd! Having Black Rock Coffee Bar on board this weekend was pretty cool. It kept me personally ‘fueled’ up and ready to attack. Overall a great weekend.”